T-Mobile’s Game of Phones

Every year, T-Mobile unleashes a new holiday campaign; this year, the team dreamed big. Working with Evercoast (a volumetric capture company), the team captured all 17 Executive Senior Leaders to build a virtual treasure hunt. Audiences could roam around a 3D scan of T-Mobile’s Bellevue headquarters and find leaders asking questions about 5G technology, company history, and partnerships. Driven by T-Mobile’s executive social handles, the “Game of Phones” campaign saw over 400K people complete the game for a chance at prizes — an astonishing 8,700% increase over the company’s 2021 holiday campaign.

Month of the Military Child 2021

The Month of the Military Child campaign was a multi-channel marketing effort that highlighted the work and sacrifices of military kids worldwide. The team was tasked with creating a comprehensive campaign plan, creating tangible assets as well as strategizing on how to capitalize on social media opportunities for different audiences. While the campaign had many different moving parts, the campaign was deemed a success by the Department of Defense and Adobe. The global campaign achieved a total of 588,000 total impressions, 176,000 total engagements, and led to a 54% increase in website traffic to the MilitaryKidsConnect website.

DHA Digital Health Virtual Summit

Hosted by the mHealth team, the DHA Connected Health Digital Health Virtual Summit was the first of its kind for the agency. The event required a comprehensive strategic approach to increase visibility which included organic and paid social media efforts. The event, aimed at medical professionals and members of the armed forces, highlighted the current state of our medical technology as well as included panels featuring high-ranking officials from the DoD. The event was showcased on platforms like LinkedIn, Facebook, and Twitter and used a mixed approach for social media using both paid and organic social efforts. Social media efforts allowed for graphic and dynamic media to obtain over 80,000 total impressions and 42,000 video views.

Project: At Home With Loma

Point Loma Nazarene University, ranked as a top university in San Diego, felt as though the institution was missing what many other colleges have: student-featured collateral. Hype videos, sporting recaps, and event promos were just a few examples of marketing material used by other well-known universities nationally. Using a digital and social media marketing approach, I created different kinds of videos, from event recaps to promotional videos, social media stories on Snapchat, Facebook, LinkedIn, and other forms of media allowing current and prospective students to see what they could expect from student life. This led to a 15% increase in Instagram followers, a 10% increase in views on YouTube and Instagram PLNU accounts, and sold-out events.

Moonlight Magic: Under the Flower Moon Gala

Every year, Episcopal Community Services puts on a charity gala aimed at raising funds for its transformative programs. With the challenge of hosting an event in a COVID-conscious environment, we used a mixed media approach with social media, graphics, email, and press releases. This approach led to one of the most successful galas at Episcopal Community Services with over 300 people in attendance, 2 media outlets covering the event, and over $200,000 raised in funds.