T-Mobile Annual Report
T-Mobile wanted to use its annual report to highlight different achievements for the company. With many celebrating a record-breaking year, I drew inspiration from the high-energy copy and graphics within the annual report to create dynamic social media videos for various platforms. Adding motion provided a more exciting and fun look and feel to the static report.
Adhering to the already established branding of the report made it easy to implement other design elements to enhance the visuals. For majority of the executive channels, I wanted video elements to speak for themselves. Using video clips of customers, employees, or partnerships, I wanted to visually highlight what the executive would be covering in their section of the annual report. For the CFO, Peter Osvaldik, I wanted to highlight financial data and used inspiration from previous earnings, toning back the creative and prioritizing the data.