T-Mobile Secret Baseball Button
T-Mobile inked a partnership with Major League Baseball (MLB) to offer MLB.tv to customers for free. To highlight the new perk, the brand fame team wanted to create a narrative around watching MLB.tv at work and created the Secret Baseball Button. Content was featured on the T-Mobile Executive social media channels, brand YouTube page, and was syndicated by news outlets.
18m social impressions, 2m video views
Writer | Videographer | Sound/Lighting | Editor
When we were conceptualizing these videos, we looked at quite a few videos for inspiration. We took elements from the ESPN Sportcenter commercials and The Office. We aimed for lighter, whimsical colors to add to the comedic look and feel for the skit, and more neutral colors for the main announcement video. With these videos living on YouTube and social media channels, we made them social first, keeping them short and optimized for mobile.